Added 70k of MRR (40%) in five months & saved 300+ hours per month
Take a look at how we turned around the entire operations of a company doing $400k per month with little to no tech in their operations and added 40% in MRR while saving hundreds of hours a month.
The Challenge
Company: Fitness Influencers Hub
No infrastructure and very little technology in their entire back-office operations
Fitness Influencers had their entire process down, and they were ready to scale. Profits were great and new opportunities were coming around, but they weren't able to take on any new clients because of the mountain of manual work that came from little to no infrastructure or tech being leveraged in their business. They were pretty much exclusively operating under Google Sheets and email. With that came the following biggest challenges:
Manual refresh and respond method inside inbox for responding with inbound leads
Missed prospects or higher time to close
Scattered & non-centralized information
Employees spending hours a day just trying to find the right information
No Reporting or Analytics set up
No insights, KPIs, or metrics set up to help make better informed decisions or understand the business at a deeper level
Manual invoicing
Our Solution
We centralized their data, integrated & connected apps, & created no code tools to handle all of their operations.
We centralized their information and data into an Airtable and no code tools, like a CRM for the sales team, where each role and team member saw only what they needed:
Sales reps were able to focus on relevant conversations, prioritize new leads, & quickly hand off to fulfillment once closed
Finalizing sales & onboarding was automated completely
Project managers were able to manage overall projects without 20+ spreadsheets and data silo'd between sheets
Management & the owner were able to get high level weekly and monthly reporting that was no
Sales reps were no longer forced to spend hours of their day recording leads to the CRM, sending invoices to new clients, or onboarding new clients to their company’s different services.
Tools Used:
Airtable
Xero
Make.com
Python Scripts
Results
Within three months of implementing our solution, Fitness Influencers experienced tangible improvements across key performance metrics:
40% Increase in Monthly Recurring Revenue: sales reps were able to close much more efficiently & effectively as they were no longer bogged down by tedious tasks & silo'd data. Fitness Influencers were also able to take on more clients since they saved hundreds of hours a month!
Enhanced Customer Satisfaction: overall measured customer satisfaction increased as fulfillment happened quicker with overall fewer mistakes
Greater Operational Efficiency: Streamlined processes and optimized resource allocation contributed to improved operational efficiency and cost savings of ~$3.5k per month (two full time VAs)
